How to Understand Your Analytics and Performance

Overview

The performance of any marketing channel comes down to one question — are you making more money off of it than you're spending?

GiftBlazer gives you everything it can to answer that question with confidence. This guide walks you through what GiftBlazer does to help you understand what shoppers are doing on the platform and how to follow that activity all the way to purchase in your own store's analytics.

What GiftBlazer Tracks

• Views - The number of times your products are viewed on GiftBlazer. Given GiftBlazer's infinite scroll design, this number will be very high relative to the other metrics.
• Favorites - The number of times your products are marked as a favorite by shoppers on GiftBlazer.
• Clicks - The number of times your products are clicked on in GiftBlazer. When a shopper clicks on one of your products, they are taken to your online store to complete purchase.

Check out the Demo Dashboard below to get a taste for how these metrics are presented in the GiftBlazer dashboard. Totals are aggregated all-time and monthly as well as broken out by product. This allows you to know how you're doing overall as well as drill down to see which products are performing best.

What You Should See in Your Analytics

Whenever a shopper clicks on one of your product listings on GiftBlazer, special tracking parameters are added to the URL (learn more about UTM Parameters). This allows you to see how many visitors are coming from GiftBlazer in your website analytics tool (like Google Analytics).

• UTM Source: giftblazer
• UTM Medium: referral
• UTM Campaign: giftblazer_referral

These UTM parameters flow through to your analytics where you can use them to compare your GiftBlazer traffic to your other marketing channels. Links to helpful guides for many of the more popular analytics tools are below.

Here's a real example of what a full link from GiftBlazer looks like: https://thedeliciouser.com/shop-the-collection/wisconsin-collection-1?utm_source=giftblazer&utm_medium=referral&utm_campaign=giftblazer_referral

Google Analytics

In Google Analytics 4 (GA4), you can find traffic from GiftBlazer by going to Acquisition > Traffic acquisition and then adding a Traffic source filter for Session source/medium. You'll want to look forgiftblazer / referral to see how much traffic you're getting from GiftBlazer.

Analytics Mania has a good overview with screenshots for how to find this data.

Shopify

Shopify has a built-in analytics dashboard that you can use to see not just how much traffic you're getting from GiftBlazer, but also how many of those visitors are converting into customers. The Total Sales by Referrer Report is the place to find that information. Look for giftblazer.

Shopify Help Center has more detail on the terms used in this report. It's a massive article. You'll want to go to the Total sales reports section and then scroll down for the Total sales by referrer report.

Square

Square has a built-in analytics dashboard as well. Use it to determine how much traffic you're getting from GiftBlazer as well as your conversion rate. The report you're looking for is Traffic & Sources. Look for giftblazer.

Square Support has more detail on the terms used in this report.

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