Store FAQs: Frequently Asked Questions

What kind of store is GiftBlazer best suited for?

The whole point of GiftBlazer is to help shoppers discover unique, thoughtful gifts from local stores. Currently, if a shopper searches online for gift ideas, they're bombarded with commoditized listings from big-box retailers for mass-market products. GiftBlazer helps shoppers cut through the noise because it's a place where only small, local stores are spotlighted. So what makes a store a strong fit for GiftBlazer?

An ideal GiftBlazer store...

• Is independently owned (not a chain or franchise)
• Offers unique gifts
• Has a physical location
• Maintains an online storefront

Also ok...

• Small e-commerce stores (still needs City/State at a minimum to work with GiftBlazer's local search)
• Items sourced from Faire (just know that other stores elsewhere on GiftBlazer may also list something similar)

GiftBlazer maintains the right to moderate and remove product listings on its website as it sees fit and without cause. This may include but is not limited to removing inappropriate, false or misleading product listings.

Do I need an online store?

Yes. GiftBlazer needs to send shoppers to your site to complete purchase. If you don't have an online store, Shopify is a popular option.

How can I see how much traffic GiftBlazer is sending to my store?

Whenever a shopper clicks on one of your product listings on GiftBlazer, a special tracking parameter is added to the URL (learn more about UTM Parameters). This allows you to see how many visitors are coming from GiftBlazer in your website analytics tool (like Google Analytics). Look for traffic with a session source/medium of giftblazer / referral.

How do I keep my product listings up to date?

GiftBlazer periodically checks your product listings for changes in price, availability, and other important details. Just keep your online store up to date, and GiftBlazer will reflect those changes before long without you needing to lift a finger.

If you need to make a quick change, you can always edit your products from the Dashboard.

Does GiftBlazer take a cut of any transactions?

Not at all. GiftBlazer is not a marketplace. It's a search engine that helps shoppers discover your products. Stores are charged a flat annual fee to be listed on GiftBlazer, but there are no transaction fees or commissions taken from sales.

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